| Clubbing dresses

This Group will pay the Fortunes that the big designers charge for their creations, but the importantance of the styles of clothing made by these people cannot be understated, they have earnt the right to be respected and will lead the way forward for the
seasons ahead.
 
Group 2 Brand followers ~

These are simpler clothing made by the large companies, they will still have the good quality feel. These will be made in larger numbers than group 1.
These are simpler clothing made by the large companies, they will still have the good quality feel. These will be made in larger numbers than group 1.

Group 3 Style followers ~
Boutique fashion for womens that buy on style and want garments that are made in much less volume. Often hard to find fashion that is made by budding designer companies.
This is our Market.
 
Group 4 High street shoppers ~

These garments are made in the largest Number of all Each Clothing style are made in 10's of thousands. This Clothing should be the cheapest of all clothing.

Group 5 Bargain hunters ~
 
Sale clothing, these are the styles that the stores cannot sell at usual retail prices, end of season styles, these are reduced to clear to make way for new Fashion stock.

So you’re stuck on your Fashion labels what do these represent.
 
Labels are identification to the makers brand, the brand is a mark of quality & design starting the best Designer brands these will be the brands that Spend a fortune on Catwalk shows, Advertising, they will put extra effort into the product with use of more expensive materials, details, trims, workmanship & of course that element of eccentric talent to make them stand out from the other designers.
You will always pay a premium for their Branding which incur vast advertising costs and the over extravagance. There is obviously the snob value to wearing these products, showing social standing ie. Celebrities or royalty.
Most peoples perceptions of other branded fashion is on a downward scale according to price and what’s in !! This always amazes me with fake branded clothing what is it trying to achieve, having gucci written on a basic T shirt defeats the point of Fashion, the name may be fashionable but the garment isn’t, it’s basic.
 
What is the label without the style?

With all brands they make styles that suit a type of person and sometimes styles don’t come out as well as they hope, these styles usually find themselves into the SALE rail to clear, but again people buy them because they think they have a bargain but if the styles looks bad then that’s the look people buy at a cheap price, yes it may be “whatever” brand the label is firmly inside the garment. So buying branded clothing really has to be done with care, Remember it has to suit you first or it will be designer Brand that makes your wardrobe look cool…
Are the big names the best?
In my opinion as a designer, Retailer, and woman involved with the fashion industry.
I have seen many companies and designers out their that have the creative skills but without the massive advertising campaigns that come up with stunning designs for Womens fashion that although not recognised these garments rival many better known brands. The style at the end of the day is the most important thing where the garment will work with your figure and show
it off with maximum effect. If you look good and what you wear suits you this will win hands down every time with getting recognition in a positive way.
 
Tips to knowing garment quality.
 
Materials are the first indication, people aren’t aware that even fabrics such as cotton’s or viscose come in different grades, viscose for example if it is cheap this is thin and if used without double lining will be transparent, hardly good for girls, a good grade will always cover with one single skin, this is the same with man made fibre materials. The use of chiffon or silk instead of man made mesh are also good indications. The finishing and defect’s will always give away if an item is poor, but the one thing most people do not consider is the fitting, a good fitting top takes a lot of work as it has to be adjusted many times during the sampling stage, some companies look for hanger appeal some companies put their efforts into fit.
 
High-street Brand Fashion.
 
Bringing fashion to the masses, these usually will be conservatively cut to appeal to a wider audience, they will be massed produced of acceptable Quality. Design and manufacture will be done by others, these stores simply buy designs in bulk. Often selling copies of Boutique fashion from small designers.
Alternatives.
You can find small outlets out there that bring unusual fashion these usually support the smaller designers that need the most help, the irony of this is that those in these positions often have the most passion, Funding usually only comes through consistently bringing in new designs. Its worth using these outlets as they are a real alternative to the main (Big Business) brands, consider this if these smaller companies are driven
out then consumer choice diminishes.
 
Venues / going out
 
Clubbing ~ Known as clubwear used for these nights out on the town, would be clothing that are for the purpose of getting noticed. Usually with low bustlines and if you have the figure for it the will also be short like a mini dress.
Dinner / dance ~ Here you will be looking to wear the cocktail dress or long evening dresses a feel for a look that is stylish and classy.
Prom nights ~ Short for promenade, is used to describe a formal dance held at the end of an academic year, Evening dresses with lots of details that are elegant, these prom nights have become a huge hit here in the U.K and the night is is regarded by some high school students that the prom is the most romantic night of their lives. It is also regarded as an event when a young girl changes to a young lady. Common prom activities include dining, dancing, the crowning of a
prom King and Queen, and socializing so on such a special event this usually calls for that special Prom dress.
Work ~ Classic lines are usually required and dresses when worn would be just below the knee in length, Pencil dresses without fussy details are the usual desired look, also tailored trouser and blouses would be suitable in an office enviroment.
Ballroom ~ Summer balls, christmas balls, infact these dinner dance events are getting ever more popular probably due to the Celebrity programs such as Strictly come dancing or dancing with the stars, the dresses for these tend to be extravigant Ball gowns come in various styles usually long dresses with an aray of features.
Romantic evenings ~ That candle light dinner with the one you love, elegance and classy clothing which show your look is for his eyes
only, This fashion will cover you not showing to much bust and not to much leg.
Holidays ~ Fun hot nights where you want to look good but stay cool at the same time, whatever your event on holiday the fabric your clothing are made from will be the most important factor. No girl likes to over heat, raising the temparture though is a completely different matter.
Casual every day ~ The clothing that is available is extensive but if you look around sometimes you can find clothing that crosses over that can also be worn out. Casual fashion doesn't have to be dull there are some sexy casual style out there.

Materials
 
Silk ~ Fine clingy material with very little stretch this fabric more associated with lingerie is good when used as a floaty parts of a dress rather than the main body.
Taffita ~ More often used in dresses or ball gowns, great for the bodice area or for corsets although heavy doesn't drape or flow.
Cotton ~ Great material for the use in summer or winter depending on the thickness. Viscose cotton is the finer fabric to use although its important that the retailer know's what grade this is. Thin grades can make clothing see through. 1 -1 rib, 2-1 rib, 2-2 rib cotton are other grade's which work in different trypes of clothing.
Chiffon ~ Rarely used for the highstreet but more often used in boutique fashion as this material only has any stretch when cut on the bias, Woven high quality fabric and will usually be quite expensive. Floaty light fabric which is better when used in association with another fabric.
Soft touch ~ Great fabric for dresses as this has so much stretch, this can be patterned, feels great against ladies skin. Again different grades available and retailers should be aware that the cheaper versions can also be transparent.
I.T.Y ~ Poor quality fabric, cheap and nasty avoid at all costs.
Lace ~ Laces are lovely they really usually hang well and most laces are stretchy, although try to avoid laces that have been massed produced to reduce costs, these will be used by companies that produce poor quality ladies clothing.
knitwear ~ To find a good style garment made in knitwear usually is quite hard, soft and comfortable if you find a style you like, these are timeless.
 
Cuts
 
This is the most important factor about good quality clothing these will always fit in the right places, the attention to this is often
overlooked by some companies as they usually will be looking for hanger appeal rather than fit. This is the advantage you have buying online when you
see womens clothing that is being modeled. Ask yourself this - how many times have you been in a shop and liked the look of an item of clothing only to try it on
and it fits nothing like you imagined. ( These usually end up in the sale's)
 
Prints

Every season new prints come out and when they do every manufacturer jumps on the bandwagon, before you know where you are the print has gone out of fashion and your item becomes so "last year". this is the major problem with prints and some colours if i'm honest.
My advise has always been if you know that colours suit you stick to them.
 
Prices

It's true what they say "you only get what you pay for" Each company will work to different standards and if you like their standard keep using them. If something is reduced its because the retailer can't sell them, its undesirable or gone out of fashion.
If clothing is cheap then they usually will be made cheaply, we all want value for money and some less well known companies will charge less for good quality items by cutting profits in order to attract more sales, these are genuinely good value.
 
Seasons

Spring ~ an exciting time of setting the tone for the seasons ahead.
Summer ~ Continuation and eleberation of the spring collections.
Autumn ~ using the seasons theme with warmer materials.
Winter ~ Designers work on their styles for spring.
 
Standing out.

It really is a case of knowing what suits you, If you have a dress you love and looks good on you then expand on this look, it may be that a formal dress or a long flowing dress suits you best, try to work this into the occassion you are attending. Work out the factors that you need and your fashion you choose will be more effective to you. Know what your best assets are it may be your legs it may be your bust, when you know this make this the enhanced area.
 
Feeling good.

If you get the above right you will wear your clothing with confidence, you will be going out with your head held high that the fashion you are wearing shows off your best assets, Tantilize everyone with this and your confidence will soar.
 
Care and Maintenance
 
Washing and drying ~ Always abide by the washcare labels  and if in doubt handwash and hang to dry.
Storing ~ Get yourself some good quality hangers, and don't cram the clothes together, the latter will always ensure regardless of how short notice you may need your clothing it will always be ready. Afterall don't us girls like surprises.
 
Clothing Retailers.
 
Every retailer is different because of the level of service and experience.
Most ratailers would not have manufacturing experience which helps tem to judge if the garments are good quality or not, the oter aspect is what level of contacts they have to know what is going on in the fashion world.
The best way to judge retailers is on its service you know that when you go to Harolds in London that they are going to be more expensive for the same product else where but you know that you are going to get the best service.
I'm not saying that shopping at Joanne Louise is going to be the same as harolds but we can say that we are amongst the best with our experience of online clothes shopping.
Retailing online is an art as we believe that the customer demands a good responce time on ordered goods or has help with exchanges should they arise.
Sizes.
We usually have in stock Clothing sizes :
UK 8 - USA 6 - EU 36
UK 10 - USA 8 - EU 38
UK 12 - USA 10 - EU 40
UK 14 - USA 12 - EU 42
 
We sometimes stock clothing sizes :
 
UK 16 - USA 14 - EU 44
UK 18 - USA 16 - EU 46
 
Gifts for her - ladies - women
 
So guys you wondered what Gift to buy your girlfriend or wife, She loves clothes but you haven't got a clue how to really go about it, you don't want to be seen in a girls Dress shop (how embarassing) What size dress do you buy your girlfreind or wife, Will she like it? so many questions. I will try
to cover them in this article. Whether its a Christmas gifts birthday gift or a valentine gift for women you have two choices guys that is where are you going to buy it.
If you leave her present till the last minute than the high street is the place for you, remember last year when you had to go around the shops to find her that gift and the embarassment of standing there in the girls shop waiting for someone to serve you, you grab the first thing that takes your
eye and run out of there, you worried that poeple think that the dress or underwear you bought was for you.. Or you can plan it and buy her gift online find a company that you can talk to, ask the questions and get the answers. Its also handy that if you are looking to buy womens fashion
online to talk to a female, at j-lou we can handle your enquire by email or on the phone.
What Information you will need to order her clothing online for a gift?
 
Carefully get these answers from her if you do not know. Get the answers early....

What type of clothing does she like? Does she wear jeans, tops or dresses etc
What type clothing does she need? Would she like a new coat, dress, jeans etc
What type of clothing will she wear? Casual clothing, clubbing dresses, hipster jeans, evening tops etc
Does she like her clothing to be - Sexy - Casual everyday - classic elegant - Unique different
What size is she for tops and bottoms? uk 8 - uk 10 - uk 12 - uk 14 - uk 16 etc
What is her bust size? eg. 34b - 38d - 32a
What is her approx age?
Where does she normally shop for clothing eg Next , Morgan, Jane Norman.
Personality quiet, shy, conservative, out-going
 
Knowing these answers will help in asking the right questions to get the right gift she will love.
 
Your Question Now will be something like this.

I think my wife would like this dress would this be a suitable gift for a christmas ball we have planned. She usually wears a size 12 she usually shops at Next, She is 45 and has a 38c bust, she is quite outgoing. I want to surprise her with something special. Would a size 12 be the right size to order and do you think this is suitable for my wife.